Staffordshire County Council has decided to remind people that there are plenty of opportunities in the area.
Running from today until March 27, the ‘You’re Welcome’ campaign hopes to send the message that anyone looking to join the sector is welcome and those already working in tourism are ready and willing to welcome visitors again.
Tourism is Staffordshire’s fourth largest employer, employing nearly 32,000 people and estimated to contribute £1.8 billion to the local economy each year.
Philip White, Deputy Chief and Cabinet Member for Tourism at Staffordshire County Council, said: “English Tourism Week is when the whole country celebrates the sector, but it also gives us a great opportunity to raise awareness Staffordshire’s name on the national stage.
“We really have a brilliant tourist offering here in Staffordshire, with something for everyone.
“We really are the biggest and best playground in the country.
“When you work in tourism, you are also likely to be surrounded by a fun and dynamic team.
“That’s because hospitality employers tend to hire people who have a lot of energy to make sure their customers are happy.
“With many different roles and areas of work, as well as many local job openings available, I would definitely urge people to consider this as a career.”
The county is home to two of the UK‘s main theme parks, Drayton Manor Park and Alton Towers Resort.
It is also the only county in the UK to have a National Park, National Forest and Area of Outstanding Natural Beauty (AONB).
Historic homes and gardens also feature prominently in Staffordshire’s portfolio of tourist attractions, along with museums and visitor centers that tell the story of the pottery industry, the brewing industry and the rich industrial heritage of the county.
Philip added: “Our tourism businesses continue to do a great job bringing more and more visitors to the county every year.
“We continue to work closely with businesses to help them bounce back to encourage more visitors to stay here longer, spend more and return to the county.
“We have also just hosted the Enjoy Staffordshire Tourism and Good Food Awards, where we celebrated the best of our hospitality businesses.
“Winners will go on to the Visit England Awards, where we hope for national recognition.”
A short video highlighting some of the best locations and opportunities in the county is also being released on Friday to celebrate the week on the Enjoy Staffordshire website.
Anyone interested in learning about hospitality and tourism career opportunities in Staffordshire can contact [email protected]