Forbes India – CNN-News18 Becomes India’s No. 1 English-Language News Channel and Beats the Competition



VSNN-News18 has become the country’s leading English-language news channel according to the latest data released by the Broadcast Audience Research Council (BARC).

According to BARC data (week 14-17’2022), CNN-News18 achieved 26.3% market share in India’s urban+rural segment (AB15+ segment), ahead of Times Now and Republic.

In the Prime-Time segment, the channel garnered 40.2% audience share, against 25% for Republic and 20.2% for Times Now.

Commenting on the channel’s success, Zakka Jacob, Editor-in-Chief of CNN-News18, said, “I want to thank our viewers who have placed immense trust in CNN News18’s programming and our journalism. We’ve always believed in keeping it classy, ​​that you don’t have to shout from the rooftops. This is reflected in our choice of stories and programming formats. CNN-News18 must be the youngest newsroom in the country. We are the reflection of a young and new India which does not hesitate to assert itself. We are a young and dynamic team, and we are just getting started”.

Smriti Mehra, CEO, Business News, Network18 Group, said: “The channel managed to land the top spot thanks to its philosophy of providing information, which is rational and thought-provoking without any jingoism. A host of new shows launched such as “Bits To Billion – The Unicorn Story” focusing on inspirational unicorn stories; “Plain Speak” which highlights the hard facts of the most discussed news, and “A Billion New Ideas” highlighting the power of ideas, innovations and intentions put the channel firmly at the top. »

On the marketing front, CNN-NEWS18 chose to put its voice and power behind campaigns that reflected the mood of the nation with a sense of responsibility to society. Some of the notable campaigns were #DontShowMeYourFace encouraging people to continue wearing masks during the pandemic and honoring doctors for their tireless service during the pandemic with the #ExtraordinaryAmongUs campaign to name a few.

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